Brand Guide
Roger Dubuis:
the controlled madness
of haute horlogerie
Roger Dubuis is the brand that decided to have every single component of every single watch certified by the Poinçon de Genève — the strictest quality mark in Swiss haute horlogerie. Not some pieces. Not the flagship models. All of them. It's a declaration of war against mediocrity.
Geneva, 1995: a master watchmaker raises the stakes
Roger Dubuis founded his brand in Geneva in 1995, after a long career as a master watchmaker that led him to work for some of the most respected manufactures in the industry. When he decided to put his own name on a watch, he did so with a precise ambition: not simply to build a luxury brand, but to create the manufacture with the highest rate of Poinçon de Genève certified components in the world.
The Poinçon de Genève — the hallmark of the Canton of Geneva — is the most demanding quality certification in the entire Swiss watchmaking industry. To obtain it, every component of the movement must meet manual finishing standards that go far beyond the requirements of COSC: mirror-polished surfaces, hand-beveled angles, decorations that require hours of work for each component.
Roger Dubuis coined the term "Hyper Horology" to describe its approach — a watchmaking that goes beyond traditional haute horlogerie, pushing technique, complexity, and finishes to the absolute limits of possibility. It is not humility. It is a programmatic statement that the brand adheres to in every piece produced.
Since 2008, Roger Dubuis has been part of the Richemont group — the same portfolio as Cartier, IWC, and Jaeger-LeCoultre. The acquisition allowed for scaling production while maintaining quality standards. Today, the manufacture in Plan-les-Ouates, on the outskirts of Geneva, is one of the most technically advanced in the entire sector.
The major watch families
Excalibur
The main and most representative line — round case with the characteristic notched crown inspired by the gear wheels of mechanical movements. Available in skeleton, tourbillon, chronograph, and multiple complication versions. The Excalibur is the visual manifesto of Roger Dubuis: visible mechanics, proudly displayed complexity.
Iconic · SkeletonExcalibur Spider
The boldest and sportiest version — with collaborations that have included Lamborghini and Pirelli. Ultra-light materials like DLC titanium and composites, design that dialogues with the world of racing cars, limited editions with personalized numbering. For those who want the ultimate in technology in a track-ready format.
Extreme sport · CollaborationsTourbillon
Roger Dubuis produces flying tourbillons, double tourbillons, and tourbillons with mechanical architectures that few other brands in the world can replicate. Every tourbillon carries the Poinçon de Genève on each component — a level of certification that is practically unique in the tourbillon category.
Haute Complication · PoinçonVelvet
The brand's feminine offering — equally bold in aesthetics, equally rigorous in quality. Cases that blend precious metals, ceramics, and stones, with the same Poinçon certification that characterizes the men's lines. For the woman who seeks not discretion but excellence.
Feminine · High jewelryEvery Roger Dubuis is an object that requires hundreds of hours of manual labor. The finishes are visible even to the naked eye — angled bridges that reflect light precisely, alternating matte and mirrored surfaces, anglage decorations that require precision tools and years of training to be executed correctly.
Not for everyone — and it knows it
Roger Dubuis is not a democratic brand. It does not seek universal consensus, nor is it concerned with being accessible. It is a brand for a specific audience — high-level collectors who appreciate mechanical complexity as an art form, who can read a power reserve indicator and recognize perfect anglage, and who are willing to pay for the absolute best available on the market. For those who belong to this audience, Roger Dubuis is one of the few brands in the world that truly delivers what it promises. Without exception, without compromise, on every single component.
What it means to buy it from LuxuryInStock
The Roger Dubuis watches available in our stock come from authorized Italian dealers with unsold inventory. They are new, never-worn pieces, complete with original box and documents, with an active official brand warranty. Roger Dubuis has some of the highest list prices in the entire Swiss watchmaking industry — accessing an authentic, Poinçon de Genève certified piece from an official channel at below list price is a rare opportunity.
For the collector who already knows Roger Dubuis and what it represents — LuxuryInStock's inventory is the most direct gateway to a piece that normally requires months of waiting. Hyper Horology. On your wrist. Under real conditions.
