Our Values

Our Values

Last updated: October 15, 2025

As a company specializing in the buying and selling of luxury watches, Simone Cossu's LuxuryInStock bases its operations on fundamental values ​​that guide every decision, relationship, and business strategy. These values ​​reflect our identity and our commitment to our customers, partners, and collaborators.


1. Excellence and quality

Each watch offered is carefully selected: we evaluate authenticity, condition, history, and condition.
We strive for perfection in every detail—from customer service to product presentation—because quality isn't a goal, but a daily commitment.


2. Integrity and transparency

We operate with honesty and clarity: every description, feature, and certification of our items is made available with precision.
We don't hide any flaws or omissions: we want the trust you place in us to be well placed.


3. Respect and professionalism

We treat customers, partners, suppliers, and collaborators with respect, courtesy, and responsibility.
We recognize the value of professionalism, punctuality, and proper behavior in every business relationship.


4. Passion and competence

Passion for watchmaking is the driving force behind our work.
We combine a love of timepieces with technical expertise and market knowledge to offer you an informed and satisfying shopping experience.


5. Reliability and safety

Every transaction with LuxuryInStock is protected: we guarantee secure transactions, insured shipping, certified authenticity, and after-sales support.
We want you to shop with peace of mind, knowing you're protected every step of the way.


6. Innovation and adaptability

While respecting the tradition of watchmaking, we follow the technological evolution of the market (digital tools, platforms, services).
We are constantly looking for new ways to improve the shopping experience, communication, and customer service.


7. Social and environmental responsibility

We are committed to operating consciously: we minimize waste, choose sustainable packaging whenever possible, and promote ethical practices in our relationships with partners and suppliers.
We believe that responsible business brings lasting benefits to everyone.


LuxuryInStock by Simone Cossu
Via Moretto 52, 25121 Brescia (BS) – Italy
Email: info@luxuryinstock.com