Brand Guide
Oris:
120 years of
independence
In a market dominated by three or four major groups that control almost everything, Oris has remained independent. For 120 years. Not out of nostalgia, not for lack of offers – but out of conscious choice and the conviction that independence produces better watches.
Hölstein, 1904: a village manufacture that never sold out
Paul Cattin and Georges Christian founded Oris in 1904 in Hölstein, a small municipality in the Basel-Landschaft canton. It's not the Vallée de Joux, it's not La Chaux-de-Fonds – it's a mountain location where river water powered mills and where artisans accustomed to precise, silent work were found.
In the following decades, Oris built a solid reputation in the segment of quality automatic watches – not the most expensive, not the most celebrated, but the most honest in terms of value for money. When the quartz crisis of the 1970s severely hit the industry, Oris chose to resist with automatic movements. A risky gamble that would prove correct.
In 2020, Calibre 400 arrived, with a five-day power reserve, 2,000 gauss magnetic resistance, and a ten-year warranty. It's not just a movement – it's a declaration of technical independence that no competitor in the same price range can match.
But perhaps the most distinctive feature of Oris in recent years is its concrete commitment to environmental sustainability. Not as a marketing slogan, but as verifiable operational choices: the Aquis Upcycle line with dials made from plastic bottles recovered from the ocean, limited editions linked to marine conservation campaigns, collaborations with organizations like Bracenet. A brand that has found in this commitment an authentic and credible element of differentiation.
The great watch families
Divers Sixty-Five
The most beloved reissue in the catalog. Inspired by Oris's first dive watch from 1965, it brings authentic vintage aesthetics in a modern package — with the Calibre 400 in the latest versions. Available in an infinite number of color, material, and size variants, it is the brand's absolute best-seller.
Vintage · Diving · BestsellerAquis
The maison's most contemporary diving watch. Larger cases, more modern design, high resistance – the Aquis is for those who want a serious tool watch to actually use underwater. The Upcycle version with a dial made from recovered ocean plastic is among the most original offerings on the market.
Performance · SustainabilityProPilot
The aviation soul of Oris — with the Big Crown Altimeter that integrates a functional mechanical altimeter directly into the watch. Robust cases, legible dials, NATO and technical fabric straps. The ProPilot is the instrument for those who live with their head in the clouds.
Aviation · Tool watchArtelier
The elegant soul of the brand. Thin round cases, refined dials, also available in versions with complications such as jumping hours or a chronograph. The Artelier brings Oris into formal contexts — showing that an outdoor brand can do elegance when it wants to.
Elegant · ComplicationsEach line carries the same technical guarantee: in versions with Calibre 400, five days of power reserve, 2,000 gauss magnetic resistance, certified anti-shock, and a ten-year warranty. A technical package that no competitor in the same price range can match.
The brand for those who want to be on the right side
Oris has built a precise identity in recent years: the independent Swiss watch brand that is concretely committed to the environment. It is not the only one to do so – but it is among those that do so with the most consistency and tangible proof of their commitment. For those who want a watch that also says something about how they see the world – in addition to mechanical quality and aesthetics – Oris is one of the most complete and sincere offerings available today.
What it means to buy from LuxuryInStock
The Oris watches available in our stock come from authorized Italian dealers with unsold inventory. They are new, never-worn pieces, complete with original box and documents, with an active official brand warranty. The selection includes both catalog models and limited editions — some with actual rarity in the market. A brand already competitive at list price, even more interesting when purchased from stock.
For those who have chosen Oris as a brand — or for those discovering it now — LuxuryInStock's inventory is the richest and most convenient gateway available today. 120 years of Swiss independence on your wrist, under real conditions.
