Oris: 120 Years of Independence
In a market dominated by large groups, Oris has remained independent. For collectors, this means mechanical watches with a clear identity, honest value and a strong Swiss character.
Norqain: the Swiss brand that is only six years old
Norqain is young, independent and ambitious: a modern Swiss brand that entered the market with energy, sports character and a clear sense of identity.
Damiani: when diamonds become watches
Damiani brings the excellence of Italian jewellery to the wrist, transforming diamonds, gold and Valenza craftsmanship into watches with unmistakable presence.
Bulgari: when Rome becomes a watch
Bulgari brings Roman jewellery culture into watchmaking, combining architecture, colour and bold design with an unmistakably Italian sense of elegance.
Bell & Ross: when the watch becomes an instrument
Bell & Ross turns professional instruments into watches with a clear identity: square cases, cockpit inspiration and a design language that is instantly recognizable.
Zenith: the calibre hidden in the attic
Zenith is inseparable from El Primero and from one of the most powerful stories in Swiss watchmaking: a calibre saved from destruction and returned to history.
Wyler Vetta: Swiss robustness with a complicated soul
Wyler Vetta brings together Swiss robustness, Italian-market memory and a taste for complications, making it a fascinating choice for collectors who like substance.
Universal Genève: the great name hidden by time
Universal Genève is one of the great rediscovered names of twentieth-century Swiss watchmaking, admired by collectors who know how much history can hide in a dial.
Ulysse Nardin: from the open sea to silicon
Ulysse Nardin connects marine chronometer heritage with modern technical experimentation, from open-sea precision to silicon innovation and bold high horology.
Tutima: German precision that flies
Tutima is one of the most authentic names in German tool watchmaking, with a real aviation and military history rather than a simple marketing narrative.
Tudor: the son that found its own voice
Tudor began in the shadow of Rolex, but today it has a clear voice of its own: robust, contemporary, collectible and increasingly respected by enthusiasts.
Lorenz: ninety years of Italian watchmaking
Lorenz represents a refined Italian approach to watchmaking: accessible elegance, design culture and a long relationship with clients who value style and proportion.
Longines: almost two centuries of elegance
Longines has built almost two centuries of success on elegance, reliability and a rare ability to make Swiss watchmaking desirable without making it unreachable.
Jean d'Eve is a niche Swiss name with a taste for unusual displays and design solutions, including watches that interpret time in a genuinely different way.
Jaeger-LeCoultre: the Grande Maison of the Vallée de Joux
Jaeger-LeCoultre is known as the Grande Maison for a reason: movements, complications and icons that make it one of the most complete houses in watchmaking.
IWC Schaffhausen: Swiss engineering with an American soul
IWC Schaffhausen is appreciated for engineering clarity, masculine elegance and a practical idea of luxury shaped by pilots, explorers and refined everyday watches.
Hublot: the art of fusion between opposites
Hublot built its identity on fusion: rubber and gold, sport and luxury, contemporary design and high-end mechanical ambition in one unmistakable language.
Graham: three centuries of history in a bold case
Graham combines British inspiration with Swiss execution, creating bold chronographs and distinctive cases for collectors who prefer character over discretion.
Girard-Perregaux: two centuries of haute horlogerie
Girard-Perregaux is one of the historic names of Swiss haute horlogerie: elegant, technical and deeply connected to the finest traditions of mechanical watchmaking.
Frederique Constant: truly accessible Swiss luxury
Frederique Constant was created to make true Swiss watchmaking more accessible, offering manufacture spirit, classic elegance and intelligent value.
Eberhard & Co.: the Swiss brand with an Italian soul
Born in Switzerland and deeply loved in Italy, Eberhard & Co. speaks of chronographs, motorsport, adventure and a rare bond with Italian collectors.
Ebel has always treated the watch as architecture: case, bracelet and dial conceived as a balanced structure rather than simple components.