Our Story

LuxuryInStock was born from a genuine passion for watchmaking and the world of luxury, transformed over the years into a project built on experience, research and valuable relationships.

At the heart of this reality is Simone Cossu’s more than 30 years of experience in the luxury sector and in the buying and selling of prestigious watches. It is a path shaped by continuous study, careful selection, long-standing contacts and deep knowledge of the high-end watch market.

What initially began as a personal vision has become, over the years, a constantly evolving reality.
Especially in the most recent period, LuxuryInStock has grown significantly thanks to the expansion of the team, the arrival of new skills and the development of a more organised, modern and customer-oriented structure.

Today we work every day to create an experience that combines expertise, reliability and authentic passion. Behind every watch published there is careful research, verification, selection and presentation, carried out with the utmost attention to detail.

LuxuryInStock is not simply an online store.
It is a meeting point for collectors, enthusiasts and people looking for exclusive timepieces, limited editions, New Old Stock and luxury accessories selected according to rigorous criteria.

Over time, we have built a network of collaborations with suppliers, professionals and collectors in Italy and abroad, allowing us to offer an ever-evolving selection that is difficult to find through traditional channels.

We believe that true luxury is not just about owning an important object, but about living an experience made of trust, transparency and genuine attention to the client.

For this reason, we handle every request with a direct and personalised approach, supporting the client before, during and after the purchase.

Our philosophy combines the value of tradition with digital innovation: on one side, more than three decades of experience in the luxury sector; on the other, the desire to build a modern, dynamic and increasingly advanced platform.

LuxuryInStock was not created to follow trends.
It was created for those who seek authenticity, character and real value over time.