Magazine

Discover guides, insights and stories from the world of watchmaking and selected luxury.

Hamilton Khaki Field — a concrete start to the return

Hamilton Khaki Field: A Concrete Start to the Return

Hamilton Khaki Field: eight active references across sizes, movements and instrument character for a concrete return.

Norqain e gli indipendenti moderni: sportività, colore e carattere

Norqain and modern independents: sport, color and character

Norqain expresses a new idea of the independent sports watch: color, skeleton dials, strong materials and a youthful identity. A LuxuryInStock guide with 6 active Norqain models, prices and crossed...

Eberhard & Co.: quando l’orologio diventa strumento

Eberhard & Co.: when the watch becomes an instrument

From chronographs to the Scafograf, from the Traversetolo to the Chrono 4: Eberhard & Co. interprets the watch as an instrument, mechanical identity and a choice of character. A LuxuryInStock g...

Rolex: oro e mercato secondario

Rolex, gold and the secondary market

An analysis of Rolex, gold and the secondary market: why precious materials, international demand and brand perception influence value and desirability.

Longines: Master Collection 2026

Longines Master Collection 2026

Focus on the Longines Master Collection 2026: an elegant and versatile line that remains central for those seeking Swiss Made watches with strong value for money.

Terra Cielo Mare watches - LuxuryInStock brand guide

Terra Cielo Mare: Italian Watchmaking That Tells Stories

Terra Cielo Mare creates watches with a narrative soul: land, sky and sea become themes for pieces with Italian character and distinctive identity.

Squale watches - LuxuryInStock brand guide

Squale: The Dive Watch That Does Not Pretend

Squale is a dive-watch name with real roots: practical, legible and built around the needs of the sea rather than around pure image.

Baume & Mercier watches - LuxuryInStock brand guide

Baume & Mercier: the art of making the right watches

Baume & Mercier has built its reputation on balanced elegance, reliable Swiss watchmaking and a sense of proportion that makes its watches easy to wear and easy to understand.

Tiffany & Co. jewellery and watches - LuxuryInStock brand guide

Tiffany & Co.: The Colour the World Knows

Tiffany & Co. is more than a jewellery name: it is a symbol of taste, refinement and recognisable luxury, with a universe that also touches watches and collectible objects.

Oris watches - LuxuryInStock brand guide

Oris: 120 Years of Independence

In a market dominated by large groups, Oris has remained independent. For collectors, this means mechanical watches with a clear identity, honest value and a strong Swiss character.

Norqain watches - LuxuryInStock brand guide

Norqain: the Swiss brand that is only six years old

Norqain is young, independent and ambitious: a modern Swiss brand that entered the market with energy, sports character and a clear sense of identity.

Damiani watches - LuxuryInStock brand guide

Damiani: when diamonds become watches

Damiani brings the excellence of Italian jewellery to the wrist, transforming diamonds, gold and Valenza craftsmanship into watches with unmistakable presence.

Bulgari jewellery and watches - LuxuryInStock brand guide

Bulgari: when Rome becomes a watch

Bulgari brings Roman jewellery culture into watchmaking, combining architecture, colour and bold design with an unmistakably Italian sense of elegance.

Bell & Ross watches - LuxuryInStock brand guide

Bell & Ross: when the watch becomes an instrument

Bell & Ross turns professional instruments into watches with a clear identity: square cases, cockpit inspiration and a design language that is instantly recognizable.

Zenith watches - LuxuryInStock brand guide

Zenith: the calibre hidden in the attic

Zenith is inseparable from El Primero and from one of the most powerful stories in Swiss watchmaking: a calibre saved from destruction and returned to history.

Wyler Vetta watches - LuxuryInStock brand guide

Wyler Vetta: Swiss robustness with a complicated soul

Wyler Vetta brings together Swiss robustness, Italian-market memory and a taste for complications, making it a fascinating choice for collectors who like substance.

Universal Genève watches - LuxuryInStock brand guide

Universal Genève: the great name hidden by time

Universal Genève is one of the great rediscovered names of twentieth-century Swiss watchmaking, admired by collectors who know how much history can hide in a dial.

Ulysse Nardin watches - LuxuryInStock brand guide

Ulysse Nardin: from the open sea to silicon

Ulysse Nardin connects marine chronometer heritage with modern technical experimentation, from open-sea precision to silicon innovation and bold high horology.

Tutima watches - LuxuryInStock brand guide

Tutima: German precision that flies

Tutima is one of the most authentic names in German tool watchmaking, with a real aviation and military history rather than a simple marketing narrative.

Lorenz watches - LuxuryInStock brand guide

Lorenz: ninety years of Italian watchmaking

Lorenz represents a refined Italian approach to watchmaking: accessible elegance, design culture and a long relationship with clients who value style and proportion.

Jean d’Eve watches - LuxuryInStock brand guide

Jean d’Eve: time that jumps

Jean d'Eve is a niche Swiss name with a taste for unusual displays and design solutions, including watches that interpret time in a genuinely different way.

Jaeger-LeCoultre watches - LuxuryInStock brand guide

Jaeger-LeCoultre: the Grande Maison of the Vallée de Joux

Jaeger-LeCoultre is known as the Grande Maison for a reason: movements, complications and icons that make it one of the most complete houses in watchmaking.