Tudor: the son that found its own voice
Tudor began in the shadow of Rolex, but today it has a clear voice of its own: robust, contemporary, collectible and increasingly respected by enthusiasts.
Lorenz: ninety years of Italian watchmaking
Lorenz represents a refined Italian approach to watchmaking: accessible elegance, design culture and a long relationship with clients who value style and proportion.
Longines: almost two centuries of elegance
Longines has built almost two centuries of success on elegance, reliability and a rare ability to make Swiss watchmaking desirable without making it unreachable.
Jean d'Eve is a niche Swiss name with a taste for unusual displays and design solutions, including watches that interpret time in a genuinely different way.
Jaeger-LeCoultre: the Grande Maison of the Vallée de Joux
Jaeger-LeCoultre is known as the Grande Maison for a reason: movements, complications and icons that make it one of the most complete houses in watchmaking.
IWC Schaffhausen: Swiss engineering with an American soul
IWC Schaffhausen is appreciated for engineering clarity, masculine elegance and a practical idea of luxury shaped by pilots, explorers and refined everyday watches.
Hublot: the art of fusion between opposites
Hublot built its identity on fusion: rubber and gold, sport and luxury, contemporary design and high-end mechanical ambition in one unmistakable language.
Graham: three centuries of history in a bold case
Graham combines British inspiration with Swiss execution, creating bold chronographs and distinctive cases for collectors who prefer character over discretion.
Girard-Perregaux: two centuries of haute horlogerie
Girard-Perregaux is one of the historic names of Swiss haute horlogerie: elegant, technical and deeply connected to the finest traditions of mechanical watchmaking.
Frédérique Constant: truly accessible Swiss luxury
Frédérique Constant was created to make true Swiss watchmaking more accessible, offering manufacture spirit, classic elegance and intelligent value.
Eberhard & Co.: the Swiss brand with an Italian soul
Born in Switzerland and deeply loved in Italy, Eberhard & Co. speaks of chronographs, motorsport, adventure and a rare bond with Italian collectors.
Ebel has always treated the watch as architecture: case, bracelet and dial conceived as a balanced structure rather than simple components.
Dior: haute couture that measures time
Dior approaches watchmaking through the language of haute couture: beauty, desire, colour and feminine elegance before anything else.
Cuervo y Sobrinos: the scent of Havana on the wrist
Cuervo y Sobrinos brings the atmosphere of Havana to the wrist: cigars, rum, Art Deco elegance and Swiss execution with a distinctly Latin soul.
Porsche Design: Design That Never Lies
Behind every Porsche Design object there is a clear principle: form must follow function. Its watches bring that philosophy to the wrist with precision and restraint.
Paul Picot: Geneva Away from the Spotlight
Paul Picot is a Swiss name respected by connoisseurs: discreet, refined and interesting for those who look for substance beyond the most obvious luxury watch brands.
Omega: from the Moon to the wrist, an impossible story
Omega combines Swiss precision, exploration and cultural icons: from the Moon to James Bond, it remains one of the most recognizable names in modern watchmaking.
Montblanc: from pen to wrist, the same obsession
Montblanc brings the same obsession for detail found in its writing instruments to the wrist: refined design, accessible luxury and a discreet sense of craftsmanship.
Mido: architecture that measures time
Mido translates architecture, proportion and Swiss reliability into watches with strong identity and excellent value. A guide for those who want substance, design and everyday elegance.
Lucien Rochat: Swiss quality that does not seek the spotlight
Lucien Rochat is a name for those who prefer substance to noise: Swiss-inspired elegance, balanced design and watches chosen by people who already know what they are looking for.
Corum: the art of breaking the rules
Corum has always had the courage to break the rules, from coin watches to bold nautical cases and transparent movements that refuse to look ordinary.
Chronoswiss: mechanics as a visible spectacle
Chronoswiss turns mechanics into a spectacle: visible movements, regulator dials and a love for traditional watchmaking presented with contemporary character.