Tudor 2026: chronographs, Formula 1 and new sportiness
A look at Tudor 2026 novelties through chronographs, Formula 1 and a new sense of sportiness: models, positioning and useful signals for enthusiasts and collectors.
TAG Heuer: Speed, Challenge and Never Giving Up
TAG Heuer lives where precision meets speed. Chronographs, motorsport and a competitive spirit have made the brand one of the most recognisable names in Swiss watchmaking.
Roger Dubuis: Controlled Madness in Haute Horlogerie
Roger Dubuis is one of the boldest names in contemporary haute horlogerie: expressive, architectural and made for collectors who want technical watchmaking without restraint.
Rado: The Pioneer of High-Tech Ceramic
Rado built its reputation by challenging the idea of what a watch case could be. Its strength lies in materials, scratch resistance and a modern design culture.
Baume & Mercier: the art of making the right watches
Baume & Mercier has built its reputation on balanced elegance, reliable Swiss watchmaking and a sense of proportion that makes its watches easy to wear and easy to understand.
Tissot: innovators by tradition
Tissot has built its identity on innovation, accessibility and Swiss reliability, offering watches that often bring serious technical substance to a very intelligent price point.
Oris: 120 Years of Independence
In a market dominated by large groups, Oris has remained independent. For collectors, this means mechanical watches with a clear identity, honest value and a strong Swiss character.
Damiani: when diamonds become watches
Damiani brings the excellence of Italian jewellery to the wrist, transforming diamonds, gold and Valenza craftsmanship into watches with unmistakable presence.
Zenith: the calibre hidden in the attic
Zenith is inseparable from El Primero and from one of the most powerful stories in Swiss watchmaking: a calibre saved from destruction and returned to history.
Universal Genève: the great name hidden by time
Universal Genève is one of the great rediscovered names of twentieth-century Swiss watchmaking, admired by collectors who know how much history can hide in a dial.
Tutima: German precision that flies
Tutima is one of the most authentic names in German tool watchmaking, with a real aviation and military history rather than a simple marketing narrative.
Tudor: the son that found its own voice
Tudor began in the shadow of Rolex, but today it has a clear voice of its own: robust, contemporary, collectible and increasingly respected by enthusiasts.
Lorenz: ninety years of Italian watchmaking
Lorenz represents a refined Italian approach to watchmaking: accessible elegance, design culture and a long relationship with clients who value style and proportion.
Longines: almost two centuries of elegance
Longines has built almost two centuries of success on elegance, reliability and a rare ability to make Swiss watchmaking desirable without making it unreachable.
Graham: three centuries of history in a bold case
Graham combines British inspiration with Swiss execution, creating bold chronographs and distinctive cases for collectors who prefer character over discretion.
Girard-Perregaux: two centuries of haute horlogerie
Girard-Perregaux is one of the historic names of Swiss haute horlogerie: elegant, technical and deeply connected to the finest traditions of mechanical watchmaking.
Eberhard & Co.: the Swiss brand with an Italian soul
Born in Switzerland and deeply loved in Italy, Eberhard & Co. speaks of chronographs, motorsport, adventure and a rare bond with Italian collectors.
Porsche Design: Design That Never Lies
Behind every Porsche Design object there is a clear principle: form must follow function. Its watches bring that philosophy to the wrist with precision and restraint.
Paul Picot: Geneva Away from the Spotlight
Paul Picot is a Swiss name respected by connoisseurs: discreet, refined and interesting for those who look for substance beyond the most obvious luxury watch brands.
Omega: from the Moon to the wrist, an impossible story
Omega combines Swiss precision, exploration and cultural icons: from the Moon to James Bond, it remains one of the most recognizable names in modern watchmaking.
Montblanc: from pen to wrist, the same obsession
Montblanc brings the same obsession for detail found in its writing instruments to the wrist: refined design, accessible luxury and a discreet sense of craftsmanship.
Corum: the art of breaking the rules
Corum has always had the courage to break the rules, from coin watches to bold nautical cases and transparent movements that refuse to look ordinary.