Tudor 2026: chronographs, Formula 1 and new sportiness
A look at Tudor 2026 novelties through chronographs, Formula 1 and a new sense of sportiness: models, positioning and useful signals for enthusiasts and collectors.
Terra Cielo Mare: Italian Watchmaking That Tells Stories
Terra Cielo Mare creates watches with a narrative soul: land, sky and sea become themes for pieces with Italian character and distinctive identity.
Squale: The Dive Watch That Does Not Pretend
Squale is a dive-watch name with real roots: practical, legible and built around the needs of the sea rather than around pure image.
Roger Dubuis: Controlled Madness in Haute Horlogerie
Roger Dubuis is one of the boldest names in contemporary haute horlogerie: expressive, architectural and made for collectors who want technical watchmaking without restraint.
Tissot: innovators by tradition
Tissot has built its identity on innovation, accessibility and Swiss reliability, offering watches that often bring serious technical substance to a very intelligent price point.
Panerai: Florence, the Sea and the Navy Divers
Panerai is the great luxury watch name with authentic Italian roots: born in Florence, shaped by the sea and made famous by the instruments created for military divers.
Norqain: the Swiss brand that is only six years old
Norqain is young, independent and ambitious: a modern Swiss brand that entered the market with energy, sports character and a clear sense of identity.
Wyler Vetta: Swiss robustness with a complicated soul
Wyler Vetta brings together Swiss robustness, Italian-market memory and a taste for complications, making it a fascinating choice for collectors who like substance.
Universal Genève: the great name hidden by time
Universal Genève is one of the great rediscovered names of twentieth-century Swiss watchmaking, admired by collectors who know how much history can hide in a dial.
Ulysse Nardin: from the open sea to silicon
Ulysse Nardin connects marine chronometer heritage with modern technical experimentation, from open-sea precision to silicon innovation and bold high horology.
Tutima: German precision that flies
Tutima is one of the most authentic names in German tool watchmaking, with a real aviation and military history rather than a simple marketing narrative.
Lorenz: ninety years of Italian watchmaking
Lorenz represents a refined Italian approach to watchmaking: accessible elegance, design culture and a long relationship with clients who value style and proportion.
Jean d'Eve is a niche Swiss name with a taste for unusual displays and design solutions, including watches that interpret time in a genuinely different way.
IWC Schaffhausen: Swiss engineering with an American soul
IWC Schaffhausen is appreciated for engineering clarity, masculine elegance and a practical idea of luxury shaped by pilots, explorers and refined everyday watches.
Eberhard & Co.: the Swiss brand with an Italian soul
Born in Switzerland and deeply loved in Italy, Eberhard & Co. speaks of chronographs, motorsport, adventure and a rare bond with Italian collectors.
Cuervo y Sobrinos: the scent of Havana on the wrist
Cuervo y Sobrinos brings the atmosphere of Havana to the wrist: cigars, rum, Art Deco elegance and Swiss execution with a distinctly Latin soul.
Paul Picot: Geneva Away from the Spotlight
Paul Picot is a Swiss name respected by connoisseurs: discreet, refined and interesting for those who look for substance beyond the most obvious luxury watch brands.
Montblanc: from pen to wrist, the same obsession
Montblanc brings the same obsession for detail found in its writing instruments to the wrist: refined design, accessible luxury and a discreet sense of craftsmanship.
Lucien Rochat: Swiss quality that does not seek the spotlight
Lucien Rochat is a name for those who prefer substance to noise: Swiss-inspired elegance, balanced design and watches chosen by people who already know what they are looking for.
Corum: the art of breaking the rules
Corum has always had the courage to break the rules, from coin watches to bold nautical cases and transparent movements that refuse to look ordinary.
Chopard: jewellery, speed and independence
Chopard remains a family maison in a market dominated by groups: an independent name where jewellery culture, watchmaking and refined sportiness meet.
Bulova: 150 years of American innovation
Bulova is a different voice in watchmaking: American, technological and elegant, with a history of innovations that changed the way the world measures time.