Longines Master Collection 2026
Focus on the Longines Master Collection 2026: an elegant and versatile line that remains central for those seeking Swiss Made watches with strong value for money.
Roger Dubuis: Controlled Madness in Haute Horlogerie
Roger Dubuis is one of the boldest names in contemporary haute horlogerie: expressive, architectural and made for collectors who want technical watchmaking without restraint.
Baume & Mercier: the art of making the right watches
Baume & Mercier has built its reputation on balanced elegance, reliable Swiss watchmaking and a sense of proportion that makes its watches easy to wear and easy to understand.
Tiffany & Co.: The Colour the World Knows
Tiffany & Co. is more than a jewellery name: it is a symbol of taste, refinement and recognisable luxury, with a universe that also touches watches and collectible objects.
Panerai: Florence, the Sea and the Navy Divers
Panerai is the great luxury watch name with authentic Italian roots: born in Florence, shaped by the sea and made famous by the instruments created for military divers.
Norqain: the Swiss brand that is only six years old
Norqain is young, independent and ambitious: a modern Swiss brand that entered the market with energy, sports character and a clear sense of identity.
Zenith: the calibre hidden in the attic
Zenith is inseparable from El Primero and from one of the most powerful stories in Swiss watchmaking: a calibre saved from destruction and returned to history.
Ulysse Nardin: from the open sea to silicon
Ulysse Nardin connects marine chronometer heritage with modern technical experimentation, from open-sea precision to silicon innovation and bold high horology.
Longines: almost two centuries of elegance
Longines has built almost two centuries of success on elegance, reliability and a rare ability to make Swiss watchmaking desirable without making it unreachable.
Jaeger-LeCoultre: the Grande Maison of the Vallée de Joux
Jaeger-LeCoultre is known as the Grande Maison for a reason: movements, complications and icons that make it one of the most complete houses in watchmaking.
IWC Schaffhausen: Swiss engineering with an American soul
IWC Schaffhausen is appreciated for engineering clarity, masculine elegance and a practical idea of luxury shaped by pilots, explorers and refined everyday watches.
Girard-Perregaux: two centuries of haute horlogerie
Girard-Perregaux is one of the historic names of Swiss haute horlogerie: elegant, technical and deeply connected to the finest traditions of mechanical watchmaking.
Frédérique Constant: truly accessible Swiss luxury
Frédérique Constant was created to make true Swiss watchmaking more accessible, offering manufacture spirit, classic elegance and intelligent value.
Dior: haute couture that measures time
Dior approaches watchmaking through the language of haute couture: beauty, desire, colour and feminine elegance before anything else.
Paul Picot: Geneva Away from the Spotlight
Paul Picot is a Swiss name respected by connoisseurs: discreet, refined and interesting for those who look for substance beyond the most obvious luxury watch brands.
Montblanc: from pen to wrist, the same obsession
Montblanc brings the same obsession for detail found in its writing instruments to the wrist: refined design, accessible luxury and a discreet sense of craftsmanship.
Mido: architecture that measures time
Mido translates architecture, proportion and Swiss reliability into watches with strong identity and excellent value. A guide for those who want substance, design and everyday elegance.
Corum: the art of breaking the rules
Corum has always had the courage to break the rules, from coin watches to bold nautical cases and transparent movements that refuse to look ordinary.
Chronoswiss: mechanics as a visible spectacle
Chronoswiss turns mechanics into a spectacle: visible movements, regulator dials and a love for traditional watchmaking presented with contemporary character.
Chopard: jewellery, speed and independence
Chopard remains a family maison in a market dominated by groups: an independent name where jewellery culture, watchmaking and refined sportiness meet.
Blancpain: the oldest name in Swiss watchmaking
Blancpain represents one of the deepest traditions in Swiss watchmaking: mechanical culture, refined finishing and a historic connection with the Fifty Fathoms diving watch.