Brand Guide
Eberhard & Co.:
the Swiss brand
with an Italian soul
Born in Switzerland in 1887, raised in Italy. Eberhard & Co. is one of those rare brands that found its most passionate and loyal audience in our country — and repaid them with watches that speak of speed, adventure, and Italian history.
La Chaux-de-Fonds, 1887: a child of the Swiss Jura
Georges-Léon Eberhard founded his manufacture in 1887 in La Chaux-de-Fonds, the Swiss city that, more than any other, is synonymous with precision watchmaking. The brand was born during a golden age for the Swiss watch industry — when Swiss mechanics were conquering markets worldwide and wrist chronographs were becoming objects of desire for athletes, explorers, and businessmen.
From its beginnings, Eberhard & Co. specialized in the construction of high-quality chronographs — watches capable of measuring time with absolute precision, robust, reliable, and beautiful. A specialization that the brand has maintained for over 130 years, becoming one of the world's leading names in the luxury sports chronograph sector.
The connection with Italy is not commercial — it is historical and sentimental. Eberhard & Co. has dedicated some of its most iconic creations to great Italian heroes of speed: Tazio Nuvolari, the "Flying Mantuan," considered the greatest automobile driver of all time. A tribute that shows how deep the relationship is between the brand and Italian motorsport culture.
Over the years, the brand has established collaborations and special dedications to the Frecce Tricolori — the Italian Air Force's aerobatic team — becoming one of the few Swiss brands with such a deep-rooted presence in the Italian sports and military imagination. It is no coincidence that Italy is one of Eberhard & Co.'s most important markets worldwide.
The great watch families
Chrono 4
The most iconic and recognizable piece in the catalog. Four chronograph counters arranged in a horizontal line — a unique technical and aesthetic solution in the global watchmaking landscape. The Chrono 4 is immediately recognizable, technically interesting, and available in steel, rose gold, titanium, and numerous limited editions.
Iconic · ChronographTraversetolo
The name of Tazio Nuvolari's hometown — and the watch that pays tribute to him. A classic chronograph with a clean dial and a sporty-elegant character. The Traversetolo is the watch for those who love the history of Italian motorsport and want to wear it discreetly and stylishly on their wrist.
Motorsport · HeritageScafograf / Aquadate
The lines dedicated to the aquatic environment. The Scafograf is one of the longest-running diving watches in the Eberhard catalog — robust, legible, with a history dating back to the 1950s. The Aquadate brings the same character in a more elegant, everyday format.
Diving · HistoricalExtra-Fort
The brand's great sports chronograph — generous case, legible dial, significant wrist presence. The Extra-Fort embodies the more masculine and direct spirit of Eberhard & Co.: no decorative subtlety, just function, quality, and character.
Sport · MasculineEach line carries the same philosophy: the chronograph as a tool even before it is an ornament. Eberhard & Co. does not build watches for those who want to show off — it builds watches for those who want something substantial, with a true story, capable of lasting a lifetime.
Over 130 years of independent chronographs
Eberhard & Co. is still an independent brand today — it is not part of any large luxury group. This independence translates into a creative freedom that brands belonging to large conglomerates rarely enjoy: limited editions dedicated to specific stories, collaborations with the Italian motorsport world, and variations born from direct feedback from enthusiasts.
For the Italian collector, Eberhard & Co. holds an emotional value that is hard to find elsewhere. It is the Swiss brand that chose Italy — and continues to tell its story through its watches with a consistency and sincerity rare in the industry.
What it means to buy it from LuxuryInStock
Eberhard & Co. watches available in our stock come from authorized Italian dealers with unsold inventory. The available catalog is one of the broadest and most varied in our selection — with models ranging from classic chronographs to highly sought-after limited editions. The characteristics of each individual piece — including box, documents, and warranty — are specified in detail on the product page. We invite you to check them directly in the online catalog to choose the piece that best suits your needs.
For those who love Eberhard & Co. — and there are many in Italy — LuxuryInStock's inventory is the richest and most convenient gateway to a brand that has made our country its second home. Verified authenticity, origin from authorized dealers, prices below retail.
