Brand Guide
Cuervo y Sobrinos:
the scent of Havana
on your wrist
There's a watch that smells of cigars, aged rum, 1950s American cars, and sunsets on the Malecón. Cuervo y Sobrinos isn't just another Swiss brand — it's a fragment of Havana crystallized in a steel case.
Havana, 1882: the Caribbean's most famous jewelry store
The story begins in 1882, when the Cuervo family opened a jewelry and watchmaking store in the heart of Havana. Within a few years, the shop became the benchmark for luxury in Cuba — an island that, in the early twentieth century, was one of the most elegant and cosmopolitan destinations in the Americas. Politicians, intellectuals, movie stars, European aristocrats on tropical holidays: everyone passed through Cuervo y Sobrinos.
The aesthetic that developed during those years is unmistakable: Cuban Art Déco, rectangular or tonneau cases with rounded corners, ivory or cream dials, applied gold indexes, Dauphine hands. A warm, sensual luxury, far from Swiss sobriety — just like the city that gave birth to it.
It is said that Ernest Hemingway was a regular customer at the boutique on Obispo Street. That Graham Greene stopped to admire the window displays during his Cuban stays. True or not, this atmosphere has entered the brand's DNA and has never left it.
With the 1959 revolution and the nationalization of businesses, the Cuervo family left Cuba. The brand remained dormant for decades, until 2002 when a group of Swiss enthusiasts relaunched it with headquarters in Lugano — keeping the original aesthetic, quality mechanical movements, and above all, that unique atmosphere that only Havana could generate, intact.
The great watch families
Esplendidos
The name says it all. The broad and generous tonneau case, the soft textured dial, the applied gold indices — the Esplendidos is the quintessential Cuervo y Sobrinos watch. Masculine, warm, with an undeniable presence on the wrist.
Signature · MasculineHistoriador
Dedicated to the brand's history and the incomparable Cuba of that era. Ivory or beige dials with very fine textures, an elegant case, a more discreet character than the Esplendidos. It's the watch for those who want to wear that history on their wrist in a more whispered tone.
Heritage · RefinedProminente
The most sporty and contemporary line in the catalog. It maintains the brand's warm aesthetic but with more dynamic shapes and modern materials. The Prominente is Cuervo y Sobrinos for those who live in the present but don't want to give up that flavor of times gone by.
Sport · ContemporaryTorpedo
The torpedo case — tapered, asymmetrical, with an almost automotive character — is one of the most original shapes in the catalog. A watch that looks back at the fifties with open admiration, without nostalgia but with style. For collectors with a taste for the unusual.
Vintage-inspired · CollectorsEach line carries the same chromatic and formal signature: warm tones, textured surfaces, generous proportions. There is no minimalism in Cuervo y Sobrinos — there is sensuality, character, a precise aesthetic viewpoint that does not seek universal appeal.
A brand for those who love true stories
Cuervo y Sobrinos is one of those brands that cannot be explained with a list of technical specifications. They are explained with an atmosphere. Those who wear it know they are wearing something on their wrist that has a true story, rooted in a specific place, in a specific era, with a flavor impossible to imitate.
Production is small, distribution is selective, and notoriety is deliberately niche. It's the kind of watch that someone notices and asks, "What is that?" And the answer is always longer and more interesting than expected.
What it means to buy it from LuxuryInStock
The Cuervo y Sobrinos watches available in our stock come from authorized Italian retailers. They are new or like-new pieces, with certified characteristics at the time of purchase. As this is a brand with extremely limited distribution in Italy, finding available pieces at prices below the list price is a rare opportunity — ideal for the collector who already knows what they want, and for those discovering this brand for the first time.
For those with a taste for the original, for authentic history, for luxury that doesn't shout but tells a story — Cuervo y Sobrinos is a discovery you only make once. And LuxuryInStock is the right place to make it.
