Corum has always dared to do things no other Swiss watchmaker would. Watches shaped like gold coins. Dodecagonal cases inspired by sailing. Completely transparent movements. A brand that doesn't follow trends — it anticipates them.

La Chaux-de-Fonds, 1955: an unconventional founder

René Bannwart founded Corum in 1955 in La Chaux-de-Fonds — the Swiss city that gave birth to Le Corbusier and has been the beating heart of the world's watchmaking industry for centuries. But Bannwart is no traditional watchmaker. He is an entrepreneur with a taste for the eccentric, for unexpected details, for watches that turn heads before you even put them on.

From its early years, Corum introduced creations that shook the industry. Watches with dials made from real gold coins — twenty-dollar American banknotes transformed into watch cases, complete with their original reeded edge. Pieces that are both numismatic objects and time-measuring instruments. A bold, almost provocative idea that immediately became a symbol of the brand.

Over the decades, Corum has continued to surprise: the Golden Bridge, with its linear movement suspended in the center of a transparent case, is considered one of the most audacious watchmaking objects of the twentieth century. Not a complication in the traditional sense — a mechanical sculpture that redefines the very concept of a watch.

The main watch families

Each line tells the same story of creative risk-taking. Corum has never been afraid to make mistakes — and precisely for this reason, it has often been right before others. A brand for curious collectors, for those who don't want the watch everyone else has.

A rare name, a rich history

Today, Corum is part of the Chinese China Haidian group, which has invested in the manufacture while maintaining its creative identity. Production remains in La Chaux-de-Fonds, movements are developed in-house for the flagship lines, and the brand's unconventional character has remained intact.

In a market where many brands tend to resemble each other more and more, Corum remains a distinct point of view — hard to categorize, impossible to ignore for those who have already developed a critical eye for watchmaking.

For those looking for something different — a watch with a true story, an unconventional aesthetic, and a factual rarity in the market — Corum from stock is one of the most interesting opportunities available today. Certified authenticity, documented provenance, real price.